Royalty Rates for Trademarks & Copyrights - Third Edition

Trademark and copyright royalty rate information is at the heart of this book. This new edition also shows how to implement financial models for the derivation of royalty rates. Also in this new edition is an introduction by the experts at Navigant Consulting Inc. presenting important statistics and trends in the industry.

Royalty Rates for Trademarks & Copyrights reports royalty rates and transaction values for trademarks and copyrights for the period 1990 through 2004. Indsutries covered include: airline, apparel, architecture, art, autos, boats, celebrities, communications, corporate names, electronics, food & beverage, franchises, furniture, general merchandise, internet domain names, medical, movies, music, party goods, restaurants & hotels, sports toys, and university names.

Licensing is big business. More than $5.8 billion in royalties were earned on copyright and trademark licenses in the United States in 2003, according to a study conducted by the Yale School of Management and the Harvard Business School. Similar studies conducted in the United Kingdom and Germany showed royalty revenues in 2002 of $232 million and $198 million, respectively, while a licensing show in late 2003 in Tokyo drew 7,000 visitors and featured exhibitors from all over the world. The International Licensing Industry Merchandisers’ Association lists 240 licensing agents and 138 licensing consultants among its nearly 1,000 members worldwide and offers a certification program in licensing studies.

NEW: Financial Models

Financial models for determining a royalty rate are a new part of this new edition. Included in this book is a description of rules of thumb, profit differential calculations, investment rate of return analyses and discounted cash flow analysis. Examples are presented that can be used as a template for your specific applications.

INDUSTRIES COVERED

Royalty Rate Distribution Chart
The chart below summaries royalty rates across all the industries and products covered in this book by the number of times the rate was mentioned throughout the book. The royalty rates reported in this book are grouped by rate and graphed by the frequency of their appearance, providing the following distribution.

About the Author
Mr. Parr is President of Intellectual Property Research Associates.
IPRA, Inc. He has been determining the value of intellectual property for over 20 years. Mr. Parr's books about intellectual property value and management are published in Japanese, Korean, Italian, Chinese, Russian,and English.

He is dedicated to the development of comprehensive methods for accurately defining
the value of intellectual property. Mr. Parr's opinions are used to accomplish licensing transactions, mergers, acquisitions, transfer pricing, and joint ventures. In addition to consulting to multinational corporations, individuals and universities, Mr. Parr
provides expert testimony regarding intellectual property infringement damages.