The Raven Fox Horizon Consumer Insight programme:
Is an ongoing research programme involving interviewing international travellers about their travel patterns, shopping behaviours, and general shopping attitudes.
Since mid 2001, the programme has intercepted travellers from over 30 nationalities at 14 of the worlds largest and highest traffic airports.
At each airport location, the RFH programme focusses on the top 8 visiting nationalities, plus departing residents.
International visitors are intercepted at the point of departure, so that they are able to report shopping patterns in the destination, as well as in the airport.
. 40 product categories - Including confectionery, cosmetics, fashion, liquor and tobacco.
. Worldwide coverage - Silver Series reports are the culmination of three years of work. Since 2001, RFH Consumer Insight has intercepted travellers from over 30 nationalities at 14 airports worldwide.
. Detailed Analysis- The types and amounts of purchases
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